A Look Inside the Sales Experience at AYFAD LOGISTICS: Highlights From Our 

A Look Inside the Sales Experience at AYFAD LOGISTICS: Highlights From Our Recent Client Meeting 

Last week, AYFAD LOGISTICS hosted an important meeting with one of our potential business clients — a key moment in our sales process, where we present our services, answer questions, and finalize the details that often lead to a successful partnership.

During this meeting, our Director, Aymane EL HILALI, took the floor to introduce our delivery solutions, explain how we support small businesses across Ottawa and Gatineau, and demonstrate the value that sets AYFAD LOGISTICS apart. It was an insightful and engaging discussion, reflecting the transparency and professionalism we uphold in every client interaction.

As part of this session, we also welcomed a candidate exploring the Independent Sales Representative role within our team. Our goal was to offer him a real, immersive look at what the job truly involves. Instead of a traditional interview, the candidate had the opportunity to observe a full client presentation — from the introduction of our services to the negotiation phase and the closing steps.

This experience allowed him to:

• Understand the structure of a real sales meeting.

• See how our team communicates with business owners.

• Witness first-hand how we build trust and address client needs.

• Get a clear and authentic understanding of the role he may soon take on.
  
  

At AYFAD LOGISTICS, we believe that giving candidates access to the real work environment helps them make informed decisions about joining our team. It also reflects our commitment to openness and to building a strong, motivated sales force that understands the mission from day one.

This event was not only a success in terms of business development — it was also a meaningful moment in our recruitment approach. By allowing candidates to experience the field directly, we ensure that every future collaborator steps in with clarity, confidence, and genuine interest in the work we do.